I live is Central New York, in a small city know as the snowiest mid-sized city in the country. We take winter very seriously here. And the clothes that we wear between November and April need to be warm. I am always on the lookout for warm clothing. I have several scarves in my coat closet. This is already one of my favorites and I haven't even worn it yet. But when I do, I expect it to replace all my other scarfs. The look is nice, the scarf is warm and it goes with just about any outfit. I am very impressed with this scarf and I recommend it highly. Five stars.